As the summer wore on the Key for Business pilot programs began getting real traction and we wanted to accelerate our rate of growth. To do this we spun up a Marketo partition which I was given ownership of. Working with our designer to develop mockups, then crafting them in HTML/CSS and testing extensively across dozens of devices and platforms, we were able to develop a number of high performance emails for our highly targeted audience.
Based on the incredible success of our Marketo pilot program, within three months this initiative was expanded to become our first-touch marketing approach for all potential Key for Business customers.
33% Average Open Rate 35% Average Click-to-Open Rate 0.6% Average Unsub
