Good morning,
We help ambitious companies achieve uncommon results.
In my career I've helped struggling businesses regain profitability, improve their financials to achieve private equity acquisition, and turned dog divisions into stars. My earliest clients were single-member LLCs, then companies of 50, 100, 500 employees. Amazon and Discover Financial were completely dissimilar, yet my methods worked for both.
Which one sounds familiar?
A) Your team is doing great, but:
On a recent engagement, twelve weeks saved the client $32 million. Only $3 million was for my client team, the rest was saved across the company. Now they are doing better than ever.
B) Things are sliding
At Holland America, marketing emails were failing quality checks, customer engagement was down, templates had mystery breakages, and each email would take up to 12 hours of labor! Within five months we had fixed the email codebase, deprecated unsupported HTML4 elements throughout, designed new macros for Sublime, then built a drag-and-drop email builder which cut email labor from 12 hours to 30 minutes. We even automated T&C generation. Now the team is flying.
C) The sky is falling
At Amazon, I joined a program headed for early dissolution and turned it into a top performer in 3 months. Turns out, the SQL query for success events has an 'AND' instead of an 'OR', which cost them 33% of conversions.
Let's get started today. It only takes an email: [email protected]
- Founder & CEO of ZingLab Technology
- Founder & CEO of AiryChat AI
- Marketing Committee Chair, Florida Institute of Technology Bisk College of Business Advisory Board
- Former Director of Marketing Operations & Head of Enterprise Marketing Technology at Discover Financial Services
- Former Sr Marketing Operations Manager at Amazon
- Former Sr Marketing Operations Manager at Holland America & Seabourne Cruise Lines
- Former Director of Marketing Operations at GoLocal Austin
- Former Founder & CEO of Splash Mktg
Robert Allen, MBA
Marketing Operations Executive, Founder, Author
